What's old is new, again! The ancient art of storytelling is enjoying a revival as a way to differentiate your company. Designed for graduates of any Spaeth course, the three hour, small group session begins with a review of what makes a compelling, memorable story. It includes state-of-the-art examples of how leading companies and organizations are using anecdotes and testimonials to enhance the brand, build a common culture and model desired behavior. A train-the-trainer component is also available for organizations that want to use internal resources to further expand this fresh approach in corporate communication.