Words Matter

“Words Matter,” is a book of short essays or lessons, written by Merrie Spaeth over three years for UPI. It is an exploration about how we communicate. Mostly, it’s about how we mess-up communication. We think we’re communicating when we move our lips or tap on a keyboard. As a consultant, Merrie urges her clients to approach communication with the same rigor they apply to other aspects of their business. Most of these essays deal with the business world because that’s shorthand for our economic system, the most productive in the world.

Each copy is $19.95 plus tax and the cost of shipping and handling.

To order a copy of Merrie’s book, please fill out the form below and mail it to us along with your check or credit card information. You can also email or fax the form to our office.

Words Matter Order Form [Adobe PDF]

Download your free copy of Words Matter in Adobe PDF format.
To download the pdf to your desktop right click on the link and select "save target as".

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Marketing Magic

Marketing Magic provides innovative tips on marketing, media & public relations from America’s cutting-edge leaders in the industry. Merrie discusses the importance of person to person communications and how to build it into a strong business strategy. Also Featured: Brian Tracy, Jay Conrad Levinson, Robert Bly and others…

Each copy is $19.95 plus the cost of shipping and handling.

To order a copy of Merrie’s book please print the order form below and either mail it in with a check or fax it to Spaeth with a credit card number.

Marketing Magic Order Form [Adobe PDF]
To download the pdf to your desktop right click on the link and select "save target as".

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Marketplace Communication

Marketplace Communication represents Merrie Spaeth's best commentaries from "Marketplace," the daily business show which airs on over 200 national public radio stations around the country. The former child movie star and White House aide to President Ronald Reagan is now a leading consultant specializing in executive training and crisis communication management.

In Marketplace Communication, Spaeth analyzes and comments on the strategy, style, and techniques in corporate communications. Spaeth delves into real-life case studies in internal, as well as external communications, scoring corporations for the effectiveness - or lack of - in the message and the messenger. Drawing on her extraordinary background in business, politics, broadcasting, and print media, Spaeth shares her experience, philosophy, and proven techniques with the reader. She talks about why loyalty is an endangered concept, whether women really do communicate differently than men, why nothing is truly private today, as well as giving advice on such practical matters as how to be a better public speaker or communicate in a crisis.

"Our challenge is to provide a common definition of 'communication,' to make it useful to executives and to help business gain a competitive edge," says Spaeth. "And we have to do it in a format that is easy and fun to read. What's more fun than seeing everyone else's mistakes?"

Marketplace Communication's mini chapters offer lessons on how to use communications as a strategic tool, with chapters such as:

• Can Your Cellular Telephone Really Cause Cancer?
• Mickey Loses Manasses

Spaeth offers advice for the CEO or wanna-be CEO, in chapters titled:

• Stupid, Stupid, Stupid (So you made a fool of yourself. Don't worry.)
• Vision (Do you need the "vision thing"?)
• Should a Company President Do His Own Ads? (Yes and No.)

In addition, Spaeth tackles contemporary business issues such as:

• Just What is Sexual Harassment? (We need a new definition.)
• What Manners Tell Us (How to create a culture of good manners.)
• Should a Company Publicize Good Deeds? (Depends.)

Spaeth offers practical advice for anyone - from the nouveau executive to the seasoned veteran:

• How to Give an Introduction
• But I Can't Talk Without Overheads!
• Using the Anecdote to Become a Skilled Storyteller

"My goal was to help the reader think about communication with key audiences- employees, the media, the public, shareholders, business partners, and to offer practical and entertaining advice for today's executive," explains Spaeth. "It's a crucially important skill, and almost everyone needs to do a better job communicating."

Download your free copy of Marketplace Communication in Adobe PDF format.
To download the pdf to your desktop right click on the link and select "save target as".