As the summer 2010 BP Deepwater Horizon debacle unfolded, the lessons to be learned were comparatively easy to identify and apply. Run crisis simulations. Set expectations that facts and numbers will change. Make sure your spokespersons can identify with key audiences. Rehearse. Words matter... read more »

The Commercial Appeal - Nearly 30 years ago, Merrie Spaeth was enjoying what she has since described as a "dream job" as director of media relations at the White House during the Reagan administration. In addition to coordinating press coverage for a rapid... read more »

At Spaeth Communications, Inc. we watched the ongoing crisis in the Gulf and more specifically, BP’s response to the crisis, with great interest. Founder and CEO, Merrie Spaeth shares some lessons learned from the BP oil spill and what it can mean for your organization. When did you last ev... read more »

  One of the significant health care challenges today is the lack of a national electronic medical records (EMR) system that would allow healthcare providers to share a patient’s health and treatment history. When a patient sees a new physician, he or she is asked to fill... read more »

Public Diplomacy - Read this article by Merrie. ... read more »

D CEO - The Enthusiastic, Creative, Inquisitive, and Successful George Seay The well-connected CEO of Annandale Capital takes managing money, civic involvement, and his Texas heritage seriously. Although no one knows where the economy is headed, most agre... read more »

Public Relations Tactics - See what Merrie has to say about the media fiasco that surrounded Lebron James when he left the Cleveland Cavaliers for the Miami Heat. She points out the mistakes he made in the media and tells us what the NBA player should have done. ... read more »

Workforce Management - HR PEOPLE, above everyone else, should remember that the choice of words can determine what we hear and believe. In "Health benefits on the brink" (Data Bank, October 19), you begin with the statement "In the wake of the U.S. Chamber of Commerce's drive to turn public opinion against health care ... read more »