Crisis management is something every corporation must prepare for in order to survive and be successful. Crisis management involves controlling developments such as litigation or bankruptcy, or immediate responses to situations such as accidents or violence. Hidden cameras, new media and recording devices elevate the potential for negative media reports.

Dramatic changes in "media" and in channels of communication require that companies and organizations rethink their crisis planning and responses on a regular basis. Today, a likely scenario is a blog posting that makes an accusation which can be true or untrue but which gets magnified as others weigh in, the media picks it up, investors start calling and employees start asking questions.

Spaeth excels in helping companies think through potential adverse events and prepare for them, including preparing “competitive video.” That is, competitive images and video of the company which can counteract negative images or comments regarding the crisis. The more interesting the video and images are, the more likely it will be used by the media and viewed by other sources. It is imperative to have this material ready before a crisis.

When your company's reputation or viability is in jeopardy, Spaeth's rapid response and expertise can assist you immediately with strategic consulting, training and support services.